Scale Up. Grow. Build. . .

  • Founder

    I’m Naomi Matley, and I’m all about helping fitness professionals thrive!

    As the founder of Scala Fitness Consulting, I’m on a mission to help fitness pros take their businesses to the next level. My goal is to equip you with the tools and strategies you need to become a stronger business owner and leader—while having fun and making an impact in the fitness world.

    Over the years, I’ve worn many hats in the fitness industry, from personal training and coaching to managing wellness and recreation facilities at large D1 universities and facilities. I've worked in fitness sales, corporate, boutique, and clinical settings. Currently, I’m a Professor of Exercise Science & Internship Director at a large Research 1 University in Cincinnati, Ohio.

    While working in fitness partnerships and sales, I noticed a considerable gap in fitness professionals' understanding of business concepts. To me, if you're passionate about your work and genuinely care about your clients, you should be able to generate revenue—you might just need a little guidance to make that happen.

    My fitness journey started with my love for sports and being active. Many, many years ago, I played collegiate soccer and was obsessed with keeping up with the latest research on athletic performance—always advocating for my team to strength train. As I continued to learn about fitness and exercise science, I explored a variety of disciplines, from CrossFit, Yoga, Powerlifting, Olympic weightlifting competitions, and physique training. Now, I train competitively in Brazilian Jiu-Jitsu. I guess you could say I love competition and am a bit ambitious!

  • Yale School of Management Executive Education - Women’s Leadership Program Completion

    University of Cincinnati - Master of Science in Health Education & Promotion (Exercise & Fitness Management) and Higher Education Leadership

    Wingate University - Bachelor of Exercise Science & Psychology

  • National Academy of Sports Medicine - Certified Personal Trainer

    National Academy of Sports Medicine - Certified Personal Training Master Instructor (certified to teach NASM courses)

    American Council of Exercise - Certified Group Fitness Instructor

    USAW Level 1 - Olympic Weightlifting Coach

    YogaFit Certified Instructor

    F45 Training Certified Master Insructor & Coach

    STAGES Cycling Instructor

    Previously certified in Les Mills Bodypump

  • Professor of Exercise Science & Internship Director

    Fitness Partnership Manager; FitReserve

    College Network Performance Manager; F45 Training HQ

    Senior Assistant Director of Fitness & Special Programs; Purdue University

    Coordinator of Fitness; North Carolina State University

    US State Department Sport Initiative; Selected Coach to Brazil

    Certified Fitness Instructor; Wright-Patt AirForce base

    Rowing Coach; RowHouse

    Yoga Instructor; Calibrated CrossFit

    Olympic Weightlifting Coach Intern; LiftLab

    Cardiac Rehabilitation Specialist; Ohio Health

    The WeightRoom; Athlete, Coach, & Manager

    Personal Trainer & Group Fitness Instructor

    Youth Soccer Coach

It’s time to level up.

  • 1:1 Fitness Business Coaching

    Take your fitness business to the next level with personalized, expert guidance designed to help you grow, scale, and succeed.

    Choose from a 1-month, 3-month, or 6-month program tailored to your goals and challenges.

    Let's Get Started

  • Fitness Bussiness Labs

    Unlock your fitness business potential with Fitness Business Labs.

    Labs provide practical insights, tools, and personalized guidance to help you and your team. Typically 1-2 hour trainings at your studio or gym.

    Learn More

  • Studio / Gym Audit

    A studio audit gives a clear picture of your operations, identifying areas to improve efficiency and revenue; and setting the foundation for sustainable growth.

    Includes a studio/gym visit to assess.

    Let's Get Started

  • Revamp & Tune Up

    Transform your online presence with a Website Revamp - the ultimate service to elevate your brand and user experience. Whether you're looking to refresh your site’s design, improve functionality, or optimize for conversions, our Website Revamp service gives your digital presence the boost it needs.

    Continuous support options available.

    Click Here

"Great fitness leaders inspire others by example, guiding with passion, knowledge, and a commitment to growth. They create an environment where everyone feels empowered to push their limits and achieve their best."

“Naomi is the kind of professional who can take an idea and map out the 37 actions that need to be taken in order to turn that idea into a reality...”

Michelle Whipple; Director at Sensei Lana’i

”Nay is SO talented”

Danielle Alexander; Owner of Redemptive Fitness

“Naomi’s interest in people is genuine, and her enthusiasm for their improvement is infectious . . .”

Past Client

“When building your team, you want Naomi Matley to be a part of it. She brings a innovative mindset, contagious energy and a diverse skillset.”

Christine Panella, Senior Education Consultant